After talking with many small business owners, it occurred to me that many people are not aware that there is a significant difference between a Mobile Website and a Mobile App. A mobile website is simply the ability to have your website organized and be responsive for mobile viewers. A mobile native application, is an application program that has been developed for use on a particular platform or device. So what's the big deal? A lot!
First, when you're dealing with a mobile website, it is necessary to go to the specific domain of the website you're looking for. This alone can take up to a few minutes wasting your time, not to mention you better not mistype the domain otherwise your agony will continue. For a Mobile App, once you download the app from iTunes or Android, then you simply need to tap on the App Icon for access. Test this out and you will see a significant difference in speed.
Next is functionality. The single most important feature that a mobile native app offers is a push notification. With this feature you are able to send messages to your audience and even if the app is closed they will receive your message. You are not able to do this with a mobile website. The ability to communicate direct to your audience through mobile messages will give any business an advantage in keeping top of mind. With the progression of technology, new functionality has enabled a business to send custom images with custom messages for better engagement.
Other functions included in a native app that mobile websites cannot offer are loyalty programs. Similar to SpotOn and Belly reward systems, you can encourage your users rewards after so many returns to your business. There are three loyalty rewards available. GPS coupons, which will allow you to check in when you are near the business. QR scan code, customer scan a qr code for each visit. Last is the Punch card, this gives the business owner the possibility to give a customer an e-punch hole for each visit. Leveraging these programs within your app is a great way to build customer loyalty.
Finally you can integrate a shopping cart within your app. Giving your customers the chance to quickly shop using your app increasing the possibility of a return customers. It's extremely important that your mobile customer finds it easy to navigate your merchandise and to make purchases.
If you believe that a mobile website and a native mobile app provide the same solution, I urge you to research further and see the significant differences. You will quickly learn how your business would greatly benefit in having a mobile app over a mobile website. Knowing the difference will give you the edge you're looking for over your competition.
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