The Differences Between a Mobile Website and a Mobile Native Application

After talking with many small business owners, it occurred to me that many people are not aware that there is a significant difference between a Mobile Website and a Mobile App. A mobile website is simply the ability to have your website organized and be responsive for mobile viewers. A mobile native application, is an application program that has been developed for use on a particular platform or device. So what's the big deal? A lot!

First, when you're dealing with a mobile website, it is necessary to go to the specific domain of the website you're looking for. This alone can take up to a few minutes wasting your time, not to mention you better not mistype the domain otherwise your agony will continue. For a Mobile App, once you download the app from iTunes or Android, then you simply need to tap on the App Icon for access. Test this out and you will see a significant difference in speed.

Next is functionality. The single most important feature that a mobile native app offers is a push notification. With this feature you are able to send messages to your audience and even if the app is closed they will receive your message. You are not able to do this with a mobile website. The ability to communicate direct to your audience through mobile messages will give any business an advantage in keeping top of mind. With the progression of technology, new functionality has enabled a business to send custom images with custom messages for better engagement.

Other functions included in a native app that mobile websites cannot offer are loyalty programs. Similar to SpotOn and Belly reward systems, you can encourage your users rewards after so many returns to your business. There are three loyalty rewards available. GPS coupons, which will allow you to check in when you are near the business. QR scan code, customer scan a qr code for each visit. Last is the Punch card, this gives the business owner the possibility to give a customer an e-punch hole for each visit. Leveraging these programs within your app is a great way to build customer loyalty.

Finally you can integrate a shopping cart within your app. Giving your customers the chance to quickly shop using your app increasing the possibility of a return customers. It's extremely important that your mobile customer finds it easy to navigate your merchandise and to make purchases.

If you believe that a mobile website and a native mobile app  provide the same solution, I urge you to research further and see the significant differences. You will quickly learn how your business would greatly benefit in having a mobile app over a mobile website. Knowing the difference will give you the edge you're looking for over your competition.

An Expert's Guide on Designing a Banner That Works!

First of all, let me make one thing clear that banners are not dead. They still exist in the web world and they will remain around in the near future too.

They are doing good primarily thanks to their new home - Google AdWords. If you or your client is using Content Network for advertisement purpose and not embracing banner ads, then you are certainly overlooking the big elephant in the room.

In short, banner ads are still an inevitable part of your advertising campaign.

What makes it a good banner?

A good banner isn't the one that looks appealing, but it is the one that results in business for its owner. No matter if it is the poorest banner design in the world, if it works, it is a good banner.

Now, how will you decide whether your banner ad is working or not? All of the ads over the web have just one goal - to get clicks. So, if your ad has more than average CTR that means it is working, which in turn says it is a good banner ad.

You need not to bother about the admiration of the creativity or design of the ad. Instead all you seek is the measurable results in form of clicks.

Some most fundamental rules of creating a good banner design

You can go and visit the soon-to-be-placement of your banner ad, just scan the page and take the essential notes such as how many ads are there, which style other ads have followed, and how will your placement looks. The deeper you will go studying this, the better results you will harvest.

Check out the placement before you place - In case you are using an automatic placement facility of AdWords then it's not possible for you to check out where your ad will be placed over the internet. However, if you are keen to design a good banner ad, you must at least try to know where it is going to be displayed.

Use content that sells - Of course, I know it's a banner not a text ad, but still you need to make sure your ad contains outstanding, unique and interesting text. Focus mainly on the headline (as it accounts for 80% success). Don't forget to address the What, Why, How questions of the users, and embrace the powerful call to action.

Meaningful and Alluring graphics - This point is applicable if you are creating a graphical banner. By meaningful, I want to convey that your ad should draw in some useful information besides its attractive graphics.

Easily Readable font - You will find numerous banners over the internet that publishes fonts that are totally unreadable. Disaster contrast, blurred letters, or too-big or too-small letters can ruin your ad. The golden rule is, the font should be simple and sophisticated.

The Right Selection of Colors - Do you know every color has its own story to tell? Different cultures have different interpretation for colors. So, here it wise to first knows your targeted audience before you finalize the colors in your banner design. While it has been seen that mostly orange and blue works well, in flash banner design, which is mainly used for promotional stuff, you need to be careful on making selection from the color palettes.

Frame it simple! - We humans are used to see a great variety of frames in our real life, with paintings and pictures. So, whenever we see an ad with a frame, thanks to our subconscious mind's perception toward frame we overlook the frame and directly focus on what is inside the frame. Simply put, you can add a thin line around your banner ad and it will do!

8 Questions to Create a Successful Marketing Plan

A marketing plan is an essential tool for small businesses. It provides a blueprint of activities that support your business goals and objectives - many of which are focused on revenue and profit growth. It outlines what you will do and how you will do it. While not complicated, an effective marketing plan should answer the following questions.

Who are you trying to reach with your marketing activities? This is the group or target market you want to sell your products or services to. The more details, the better. Go beyond the 'who' and consider where you can find them, what is important to them, what they value or worry about and what they need right now. If you are unsure, do a little research - talk to them!

Who do you compete with and how do you compare? One of the best things you can do to uncover opportunities is to perform a SWOT analysis. Look at who is selling similar products and services. What do they do well and not so well? Now look at your own company. How do you measure up?

What makes you unique? Based on the analysis of your competition, industry trends and your personal strengths, what one thing can set you apart from others? What do you do so well that you could potentially guarantee it? Your unique selling proposition addresses why your ideal targets should choose you - so give it some thought. Remember you only need one thing to stand out.

What should you charge and why? Your marketing message should work with your pricing strategy as it relates directly to perceived value - a factor in purchase decisions. Don't ignore this when developing your marketing plan.

How will you reach your target market? This is the substance of your plan - and often where most small businesses start. Your promotional plan covers all your communication and dictates how you get the word out to prospects and current customers. Ideally it combines a variety of activities such as advertising, publicity and PR, direct sales, internet marketing, sales promotion, etc. Remember, quality and consistency matter - so start with 3-5 and execute well!

How much will you spend and on what? A marketing budget serves two purposes. It helps you determine what you can or cannot afford - and prioritize what you spend it on. Since many small businesses have limited marketing budgets, this is vital. And with technology today, some activities are more affordable than they were in the past. Do a little research, don't assume everything is out of reach.

What tasks do you need to complete to achieve your marketing goals? Most marketing activities require a series of steps to go from start to finish. An action list is a critical part of your plan - if you want to insure things get done! It works like the process you use to manage other daily tasks. It includes the end goal along with a series of tasks required to achieve the goal. For example, a direct mail campaign might include the following steps: clarify the objectives, determine type of direct mail, hire a designer to create the piece, write copy, develop mailing list, etc. Remember to include due dates for each step to keep you on track.

What results were achieved and how can we improve? Since you invested time and financial resources to help you grow, don't you want to know if your efforts paid off or how you can improve the results moving forward? Of course you do. So you need to track results. The metrics you select will depend on the marketing tactics you use but some common ones include new leads, website visits, response rates for your call to action, requests for quotes, new customers or transactions, etc. You don't need a lot, but make tracking part of your marketing activities.
5 More Tips to Get More From Your Marketing

Have clear business goals before you plan your marketing
Don't ignore current customers. Include activities in your plan to generate repeat business too!
Marketing take time, money or both. Nothing is truly free.
Mix it up. Integrating offline and online strategies is powerful way to get more bang for your bucks.
Avoid too many tactics. Focus on quality not quantity. Trying to do too many things at one time becomes overwhelming and more difficult to track.

Stream of incomes from ebooks

                   
Convert your Ideas into streams of multiple incomes

                Do you know you can convert your brilliant ideas into multiple incomes by writing a marketable e-book?

What is an e-book?

  Ebooks other wise known as electronic books are self written executable file of HTML.

This HTML may be a web site you have created or specifically converted into a downloadable .exe file for distribution. When it is downloaded, this file will self install on your clients’ desktop

    Ebooks are similar to other books but different in that it is in electronic form. If your website is on domain name, you write an ebook on buying and selling of domain name in the ebook.

    An ebook basically is an offline packaged website that allows the author a great deal of flexibility in presentation of content. It can be downloaded online and be read offline or printed into hard copies. Most ebooks contain video, animation and audio etc. This is why it is very important because of its level of interaction with the clients

  

Importance of having your own ebooks

1.Ebooks permit you to market other products and services

 The marketing department has taken the advantages of ebook as a veritable tool in driving sales. They explode their income by putting their idea for people to read.

The beauty of ebooks is that it permits you to market other product and services on it helping you to drive traffic to you site. The most important thing in ebook design is making sure you are creditable enough for you client to repose great confidence in you. This is done through sincerity, logical emphasis of the information you are driving home and the authenticity of the information.

 2. Ebooks are created with little or no cost

 Other benefit of ebook is in its low cost publishing. The cost involved when you use hard copy is extremely high and publishers are somewhat selective. Therefore, the numbers of authors that get their work published are extremely low.

Electronic publishing has remove most of the risk inherent in leaving you book in the hand of a publisher and the cost involved. So an author receives a high profit because of the low cost of publishing his/her book in electronics. Ebooks eliminate all shipping costs, taxes and   permit any one without a professional skill to be able to publish ebooks.

  3.Ebooks are published fast

 Ebooks could also be published fast. Unlike the conventional books in hard copies that can take up to two years before the manuscript will be reviewed, printed and circulated in the market. Ebooks can be published within few weeks and be offered for sale immediately.

4. Ebooks can be enhanced with multimedia

      Ebooks have this great advantage over the conventional books in hard copies because it can be enhanced with multimedia such as animation, video clips, musics, graphics, creative front size and audios. These elevate ebooks into a class of modern technology.

 5. Easy marketing of ebooks

     There are many opportunity available to advertise and market you ebooks. The internet has opened countless doors to marketers to push their product beyond limitation. They can now tap into the enormous world-wide markets via internet.

 I don’t know how to write a sellable ebook

   Ebooks have been selling online like hot cake. Interestingly, not all those who sell ebooks online are professional writers. In fact you coul hire a professional writer at a reasonable cost.  There are many of these writers at .www.fiverr.com who will help you write you ebook for as low as $5.00. What is important is to bring your belief, passion and knowledge into the subject. Although, it is very important to learn how to write your ebook yourself to reduce cost and to gain experience

  How to get started?

   Ebook deliver the opinion, ideas and knowledge of the writer instantly in a single and easy handled package.Creating ebook may not require prior knowledge but it does require careful planning and considerable groundwork .Ebook should be created to gain the trust and confidence of your clients.

  To be able to create a marketable ebook, it requires you to do a thorough research about the subject matter, writing the ebook and marketing the ebook.

 

How do I get a suitable topic to write on?

1.      You can write on any topic that pulls your interest.

        There are countless numbers of subjects you can write on such as: entertainment, health care, Internet business, art and craft, football, animals, music and lots more to educate your clients why still making money. You will need to go into research and acquire necessary materials on the subject matter before you put them into ebooks. Your main objective is to write on subject that has a log term appeal. It is therefore important that you write-up does not get outdated in a couple of months.

  The best way to choose a topic is to figure out what people are looking for mostly online. This can be done by analyzing top searches at search engines. Most search engines keep tract of the activity on their site for weeks and you can utilize this great opportunity to acquire this information.

   

    2. Cash in on other people’s idea

            It is quite possible to stumble on a particular ebook online that addresses the same subject you are trying to write on but has not made enough sales, you could learn how it is written for you to know how to go about with yours. I am not saying you should plagiarize their work otherwise you would be charged for copy write violation. I only said you could take advantage of how they write theirs for you to develop yours

2.      Join Online Message Board and Discussion Forum

           Online message board and discussion forum are platform that can permit you to gather adequate information about what interest people. You can join this forum and participate in their discussion in order to acquire the information you need to make the type of ebook that will address their problems for a token. Also, newgroups as well as ezines may be good platform to acquire information from.

3. Try and write instructional ebooks

    Instructional ebooks are those ebooks that give the reader a step-by-step approach to accomplishing a task. With so much information online, people are looking for an ebook that will show them a direct step to take to accomplish a task. For instance, an ebook that shows the process of monetizing your website with googleadsense will give instruction how to open a googleadsense account on the site and apply it to your site to monetize it will sell more than the one that just explain it in word only without a road map to achieving it.

5. List all your ideas

   It is important that you list your idea to organize it appropriately. Many people, most professional writers love to use long sentences to drive home there point. If you are a newbie in ebook marketing, you may need to use simple and correct sentences until you have gained a mastery of English to use complex one.

  These are few of the topics you may interest you:

  

1.      Complete guide to setting up a home office

2.      How to write to an unbeatable business proposal

3.      Internet home business

4.      Maintain good health of your children

5.      How to become a successful real estate investors

6.      Mastering the stock market

7.      Catfish business made easy

             Writing and publishing your profitable ebook

     

 1. This aspect requires you to put your ideas in written form for marketing.                                   This could be some how frustrating and tedious. It takes perseverance and dedication to be able to bring it into fruition.

   One thing that could very helpful at this point is to outline you points and run them in a chronological order. Once you have drafted your points, you will be more positioned to write the ebook. However, before you do that, you will need to get a captivating title for your ebook.. You can google search the topic to see which appropriate word people use for the similar topic on google

2. Get Captivating Title

      A shorter title is preferable to long title. So, make use of short title with captivating words. This title is part of your ebook front cover and should be attractive to customers. Most people buy a product because of its ebook cover.

 Do this when choosing a title:

1.      Include your solution in the title of your ebook

2.      Use a positive language and never a negative one

3.      Be outrageous in title

4.      Be compelling in your title

5.      let your title generate curiosity among the target audience

After the title, you can now play around with the design of ebook cover. Be creative in this regards knowing fully well that your ebook will be offered for sales. Try as much as possible to blend colours so that the front cover can be beautiful and captivating. You can use ebook creator soft ware for this. If you need one, you can leave your comment with your request and I will immediately show you how to go about getting your copy.

  Key aspects of writing an ebook

1.      You can use Microsoft word to type your character. Ensure you use a plain text and choose the right front size. You can play around with colours to make it look more beautiful.

2.       After writing your ebook, you will need to convert it to Adobe format. This is the format where the content of your ebook can be well preserved.

3.        Register your ebook with ISBN( International Standard Book Number).It is a 10 digit number that uniquely identifies your ebooks. It is especially useful when selling your ebooks online or to bookstore .

4.      Protect your ebooks: This is quite necessary if you don’t want your effort to be in futility. You must protect your ebooks from pirates.This can be done by using password to encrypt the ebook, copyright and insertion of disclaimer in the box as shown below:

Title Here  ISBN Number @2003 Company’s name.Inc   All rights reserved. NO part of this ebook should be reproduced, stored,    copied or transformed electronically by any other mean without the prior     knowledge of the writer.  In case you are found guilty of copyrighted violation, you stand a chance  to be prosecuted by the owner of the ebook because it will be ensured  to the fullest of the law Ensure you update your Ebooks    If your ebooks center on information that changes with time,you need to update this on a regular bases.Renewing the information of your ebooks will help keep your customers in good patronage and this will consequently increase your incomes.      Method of Delivering your ebooks:   Your ebooks could be delivered through a direct download, however several methods are quite available that prove promising for ebooks distributions. These methods include: 1.Emailing the ebooks 2.Selling the ebooks on the CD-ROM 3.Selling the ebooks on the DVD 4.Selling the ebooks on diskettes. A List of Places to Submit your Ebooks;    For your ebooks to attract good sale the is need for submission of your ebooks in place online that will enhance distribution and marketing.These places are: 1.ewriter 2.download safari 3.ebook broadcast 4.ebook directory 5.ebook news 6.adobe ebook You can check the site and get familiar with them.Submit your ebook and wait for stream of incomes in your bank account.If you are interested in an income generating ebook Click Here! If you find this information interesting and you have any question as to the information you have read you can drop your questions and they will be thoroughly attended to. Author: Arijeniwa Abiodun www.network-sites.com

                                                                                                                                                                                                                                                                                                                                                                                                                                                                     

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               

   

An action is required.Act fast to make money

     

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Start your Branded Laptop importation business

HOW TO START HOME BASED LAPTOPS IMPORTATION BUSINESS HERE IN NIGERIA WITH LESS THAN #100,000

        I want to congratulate you for reading this document on importation business online because your financial life is about to witness a new positive dimension in the world of importation. You have just taken a step in a right direction!

  Many people believe that importation business is a hard nut to crack in terms of its financial requirement. They think that starting a laptop importation business requires a huge capital which seems impossible for them to get.

   Well, if you find yourself in this category; then, I am here to allay your fear. Laptop importation business can be embarked on with just less than #100,000

Quite unbelievable! I can here you exclaimed. Let me tell you that are some people that started theirs with just #65,000 just few months ago and they have grown their income to #800,000. Some started with as low as #100,000 and are now smiling at the enormous return they get from it. Ideas rule the world!  

  Laptop business is indeed a fast money making business that any one can find interesting to do online because of the sincerity on the foreign companies and the huge return it brings.

    The world is a global village. Nigeria is not left out the wave of internet technology. Schools, religious circles, government establishments, offices need computers. This makes computer business a very lucrative business because of its demands in the market

THINGS NEEDED TO START IMPORTATION BUSINESS

1. Initial capital

2. Genuine manufacturers

3. Good internet connection

4. Good marketing network

5. Determination to succeed

6. A good bank with credit card (master card preferable)

I have told you that your capital requirement is less than #100,000. I will now take you through the various companies that we have indulged in business with and were found to be creditable for the integrity the stand for. Relax and enjoy this document as I show you the various companies you could get laptops from at a cheaper price

GENUINE MANUFACTURER

  Sourcing for genuine manufacturers to transact business with could prove so difficult because of fraud and cyber crime. Many beautiful websites are littered online with captivating write-up and attractive prices. It is only when you transfer your money to them that you will be surprised at the level of fraud the company has indulged in

 There are four reputable companies I will recommend for you with proven integrity for their transparency. If you have a business deal with any of the companies, you will not have any cause to regret whatsoever

CREDIBLE COMPANIES WITH PROVEN INTEGRITY

1. USA NOTE BOOK LTD (USA)

   Website: usanotebook.com

    Email address: sales@usanotebook.com

 If you are interested in buying established brands like HP, DELL, COMPAQ, ACER, then USA notebook deals on refurbished laptops, that is company refurbishment. This implies that if you buy a dell product, it is refurbished by dell computers. This is quite different from “tokunbo”

 Most of the computers bought from computer village are refurbished laptops. The reason for this is simple. The manufacturer has replaced the components with new ones. If you are buying more than two pieces, you are entitled to price discount.

2. GOLD-EAST INDUSTRIAL LTD, HONG KONG

  Website: gold-east.net

   Email address: gold@gold-east.net

Gold-east products are top-classed, beautiful, compact and highly durable computers.

The main are of their specialty is the 10’2 notebooks that comes with a year warranty. Above all, they give room for your own specifications. It can be done in your own brand name which is inscribed on the hardware and BIOS.

  Apart from laptops, they also produce USb flash drives, mp4 and digital cameras. You can try and play around their website to check other products they have

3. KING DRAGON INDUSTRIAL LTD, HONG KONG

   Website: kingdragonhk.com

    Email Address:sales1@kingdragonhk.com

    Contact person: Florence tam/ Martin lee

 

Their products are top rated as well. Please don’t buy any of their laptop that comes with NANDO FLASH. Nando flash is a new form of hard disk that is not replaceable once it gets spoilt. Please, insists on getting SATA hard disk and put a strong emphasis on the product coming with window Xp or higher version as the operating software  

4. TENTATRONICS TECHNOLOGY LTD, JAPAN

Website:tentajp.com

Email Address:chalzasearch@gmail.com

Contact person: Austin

 By the time you see their products; your mind will be blown away by what you see. The products are so good and durable that they will attract your interest. Above all, they have a business office in Nigeria. Just go to Zone B, Block 8, shop 10, Apamda plaza, trade fair complex, Lagos. You can also call chioma on +2348037962523

Please, make sure you contact Austin first before going to their Nigerian office. Austin will give you the whole price while Chioma will try to make some money on you if you go to her directly  

  Their 1g ram, 160g hard disk laptop goes for #39,000, while the same product goes for #58,000 in the open market. I sincerely recommend them for some one who does not want the drudgery inherent in shipping and its cost

  If you are able to do business with any of the four companies discussed above, you will never have your fingers burnt. To crown it all, your goods gets to you through DHL within 5 working days after your payment has been confirmed.

DOMICILIAY BANK ACCOUNT

  You need to have a domiciliary account with your bank. This will enable you to send money to the manufacturer for goods you want to buy. Or, you could transfer the money to them through master card. Within a second, the transaction is carried out

PROFORMA INVOICE (P.I)

     After you have tidy all arrangements with the manufacturer, the company will issue to you a proforma invoice indicating your name, the description of the goods you are buying, the financial details and their bank details. Then, you can now go ahead to make your payment.

HOW TO MARKET YOUR GOODS

  This is the most important aspect of the whole deal. Before you go into importation business, you must do your market survey to know your target customers who are passionate for your products. You need a thorough marketing plan so that your capital will not be tied down in a wrong hand. You can sell directly to schools, hospitals, cooperative societies.

  Work out a good modality of collecting your money from them so that you can have money to order for another one. Make sure you avoid selling without an immediate collection of your money. I know why I am emphasizing on this. It is because of cash flow!

YOUR PASSION TO SUCCEED

 Once passion in removed from a business, no matter how lucrative a business is, there won’t be any tangible return. Even when challenges come, you need to remain focus and passionate about what you are doing. That is how to pull crowd towards your business for an increased patronage 

   For further information, help and assistance, you can call this line +2348091803343

I wish you a successful journey as a home based importer

  

INCOME GENERATION THROUGH GOOGLE ADSENSE

                   INCOME GENERATION THROUGH  GOOGLE ADSENSE

STEPS TO WEB DESIGN AND GOOGLE ADSENSE ACCOUNT SET UP

A. Personal Preparation

1. Decide on an idea to sell or promote. it can be a product or information.

2. Develop content for your idea:

    An introduction, benefits, usage, where, when and how to get the product.

3. Sign up for an e-mail at www.google.com or www.gmal.com.

B. Get a website template or design one by yourself

1. Create a table or edit a website template

2. Copy and paste your content

3. Insert images, pictures, icons, graphics

4. Establish links and hyperlinks

5. Review all the links

C. Register a Domain Name

1. Domain name is your unique website name or address. This name helps visitors find you easily.

2. Give your website a simple but clear name to be registered with any web solutions provider.

2. The name will be something like this: www.yourname.com, www.yourname.net, www.yourname.biz etc

D. Get Hosting Space

1. Hosting space is like a plot of land where you want to build your website

2. The space or size depends on the nature of your website.

3. A web solution provider will help.

Contact us here:

e-mail: merryglee4lif@gmail.com

phone: 08091803343, 08053320780

E. Open a domiciliary bank account

1. Got to any bank and ask for a domiciliary account

2. Get the your domiciliary account number

F. Set up a Google Adsense Account

1. Signup for a Google Adsense account from www.googleadsense.com

2. Create your ads types and features, and obtain codes

3. Insert your Google Adsense codes

4. Keep to the term and conditions

5. Preview your website to see the Google Adsense codes

G. Promoting or marketing your website

1. Advertise your website, by sending e-mails to friends, advertise on a newspaper ads etc

2. You can also use words of mouth or any other profitable means

3. Monitor your account regularly

BASICS OF A WEB PAGE

When you create a Web design, one of the more overlooked aspects of the design is the layout. Now, many people think about how to do a layout (CSS, tables, frames, etc.), but the basics of Web layout are often completely ignored.

1.         Space and white space.

Use the whole space, but don't be specific in your use. In other words, use relatively sized layout sections on your Web pages, so that they expand and contract to fit the browser window.

Keep screen resolution in mind. While the majority of computer users have moved away from 640x480 resolution, keep that in mind when you're designing. Having customers leave because all they can see is a logo on their monitor is not good customer service.

Use color to define spaces. If you want to have a page that's a specific width, why not center it on the browser screen and make the background color of the page a different color? This will help the page appear to resize for different browsers; larger browsers will just have more background color showing, while smaller browsers will have less or none showing.

2.         Images and Graphics

Align your images. One of the most common newbie layout mistakes is to slap images into a page willy-nilly without thought to layout. If you just use an img tag and then write text to follow it, you'll have the image and then one line of text to the right of it. Using the align attribute will help make your images part of the layout.

Balance the graphics and text on a page. It's easy to get carried away with lots of images and animations, but they can make a page very hard to read. When you're considering your layout, remember that images are a major part of the design, not just afterthoughts.

3.         Text width.

Think about text width. This is often called the "scan length", and refers to how many words are displayed on one line. Most people can comfortably read about 7 to 11 words on a line. Longer than that, and the text is hard to read, shorter than that and it's disjointed and distracting. When designing your layouts make sure that the major text area displays the text in a readable width.

Centering text is inadvisable. One of the first layout techniques that a new designer learns is the center tag, and they center everything on their pages. However, centering is very difficult to do well and it's often hard to read.

4.         Buttons, Links and hyperlinks.

Can be default, custom and new, either in flash, graphics, text only, images, icons or anything that takes a visitor to a new environment where more information can be accessed or continuation of a process.

TIPS TO A GREAT WEB PAGE

Make Your Site Valuable to Your Readers

There aren't any magic pills to create a great Web page that everyone will visit again and again, but if you follow these ten tips your site will be more popular and easier for people to read.

1. know your audience, and keep them in mind when you write.

If your Web pages are frequented by people with slower modems then designing a page that looks best over an average bandwidth or internet speed is not a successful strategy.

2. Keep your pages short.

If you minimize the scrolling, chances are, your readers will get your message. A good screen size is 640 pixels wide by 480 tall.

3. Use tables of contents.

According to Jakob Nielsen only 10% of users will scroll beyond the first screen of text. If that first screen has a table of contents viewers will click on the links to the explanatory text.

4. Keep images small.

Large images annoy people. If it takes too long to download, many people will never see it, as they will have browsed somewhere.

5. Use Web colors.

The browser-safe color palette will ensure that most people will see your page and images in the colors you intended.

6. Avoid lots of text.

People don't read the Web, they skim it.

7. Check your spelling.

Use a spell checker, either in your editor or on-line.

8. Keep links current.

Check your links often to make sure they are still valid. Using a link checker speeds up pages with many links.

9. Annotate your links.

If a page is good enough to link to, then it's good enough to explain why you like it.

10. Put contact information on your pages.

The Web is interactive and dynamic, and you should welcome comments on your pages. Also, if there is a broken link or other problem, your readers can let you know, easily.

Internet Terms Glossary

Attachment - Something connected to an email that gets sent along for the ride. People send photos, files, and even programs this way. Also called Enclosures.

BookMarks or Favorites - A list in one of your browser menus that you can add website addresses to, usually by going to the page, then selecting Add BookMark, or Add to Favorites from the Bookmark or Favorites menu.

Browser - The program you use to move around on the net. Different than your email program, though your browser may have an email program built in.

Compressed Files - Files that have been written in a format that takes up less space. Standard on a PC is Zip, standard on a Mac is Stuffit.

Compatibility - Big word for cooperation. This refers to how well programs work with other programs, how hardware works with software, and how two computers share information. Internet formats follow specific guidelines to ensure cross platform compatibility.

Connection - Refers to being online. Connection speeds vary according to the modem and type of connection.

Directory - A folder where you store files. This can be on your computer, or on a remote server.

DNS - Domain Name Server. Part of the information you need to set up an internet account. This is the number for the exact web address that your dial up account is managed through.

Domain Name - A specific internet address, like www.apple.com. A personalized domain name must be registered yearly to make sure you have ownership of it.

Drag and Drop HTML Editor - A web page creation program that allows you to assemble webpages and sites without using HTML code directly. The program creates the code for what you do behind the scenes.

Email - Text based electronic file transfer. Sends only text across an internet connection, address to address. Can convert programs, files, and graphics to text code and send them along for the ride. Cross platform compatibility is an issue with attachments.

Field - A rectangular box that you can type into, used in dialog boxes, database programs, and on internet forms. Common in Forms, JavaScript, and CGI Scripting.

File Extensions for the Internet - Common ones are .html, ,htm, for web pages, .gif, .jpg for graphics files, .txt, .exe, for text documents or PC programs, .sit, .zip, .sea, .dd for compressed files, .pdf for Adobe Acrobat files. Many more too.

File Types - Programs each label files with a code to identify which program created them. That is how they attach the right program to a file when you open it. Some files can be opened by programs other than their creators, but that ability has to be built into the program. Graphics get complex in this category. PCs do this by attaching a File Extension to the end of the name - .exe, .txt, and so forth. Macs do this by invisibly coding it with a 4 letter code.

Format - Changing the way a document presents the information in it. Changing margins, type sizes, columns, and all that. Formatting applies to both the appearance of a finished document, and the way the file is saved.

FTP - File Transfer Protocol. A means of transferring files over the internet, used for file downloads, and for file uploads.

Graphics, Images, Scans, Clipart - Graphic means visual - a Picture. Image means the same thing. Scans are pictures that have been converted to a digital format so you can store them on computers and play with them in your programs. Clipart is a collection of images that you buy, or get for free, that you can use in your own documents without paying each time you use them. Check copyright notices carefully on clipart, because restrictions vary.

HTML - HyperText Markup Language. A linking and displaying script language used to instruct computers to display a web page. The page is written in HTML, and your computer interprets the instructions, and displays the page as you see it.

Icons - Little pictures that represent programs and files. You find them almost everywhere that you can access files or programs. Also used on Websites to simplify navigation.

ISP - Internet Service Provider - Like AOL, Earthlink, or PacBell. The people who you pay each month for the privilege of getting online!

JavaScript - Scripting language that allows you to run Client Side interactive forms, graphics, and mini-applications from a web page.

Link - Text or graphics on a website that allow you to click on them to go to another page, or another place on the same page. Text is usually underlined. Hand pointer Icon appears on links.

Modem - A device that translates analog signals into digital, and digital into analog, so your computer can communicate with another over analog phone lines.

Networking - Connecting two computers, by special cable, or by phone lines, to share resources. Not the same as the internet.

Platform - The operating system you use - Windows, Mac, Unix, OS2, Apple II, DOS are all different platforms. Some are more compatible than others with each other. Unix, Windows, and Mac are the three primary web platforms.

Plug-Ins - Special mini-programs that are stored in a specific folder for the program that uses them. Plug-ins extend the functions of the program that they are added to. Internet and Graphics programs often use them to add features.

Properties, Options, Preferences - Settings that you can use to customize your programs or operating system to work like you want it to.

Remote Server - A computer that "serves" up information. It is not in your house, it is remote, or somewhere else.

Scanner - Converts photos and drawings into a digital map of the picture. Read up on them before you buy. Almost necessary for website design.

Search Engine - Website that keeps a listing of many websites, lets you type in a word or two and then gives you a list of the websites that it knows about that are about that subject. Websites must be registered with search engines if they are to be found by viewers.

Server - A computer that "serves" information out to other computers as they request it. When you connect to a web page, that page is stored on a server somewhere else.

Server Side Programming - Programs that run on a web page that are powered by software on a remote server.

Shopping Cart - A website that allows you to add items to purchase in a list, then enter order information all at once to purchase online.

SPAM - Unwanted email, junk mail, or prank mail. There is a lot of false mail out there about this person or that who is dying please send money, or that this or that thing is a HUGE RISK so protect yourself! Most is false, so don't forward it unless you can prove the validity of scare mail. Email is anonymous and leaves no evidence of the creator of it, so it is easy to perpetrate an email scam.

TCP/IP - Another Internet Protocol, also used for Networking. Works in conjunction with PPP. Mac may use MacTCP instead. Part of Mac software, Open Transport. Part of Dial Up Networking on a PC.

Time Out - When a website takes so long to download that your browser gets tired of waiting and just quits trying any more.

URL - Universal Resource Locator. This is the techie term for an internet address.

Virus - A hidden program that can be attached to email attachments, and other programs or disks by malicious people. A Virus once started can replicate itself, and may be either a harmless prank, or may damage files. Some viruses are difficult to eradicate. Risk is greater for PC than for Mac. Anti-Virus software protects against viruses on computers, but has to be updated frequently to keep up with new viruses. 90% of internet virus warnings are false. Check before you overreact or forward virus warnings.

Webpage - A single page on a website.

Website - A collection of Web pages that work together and are linked together with common ownership.