Tuesday, March 4, 2014

Promote Your Business With Safelist Marketing

Safelist Marketing system
Safelists are systems where users can post their business advertisements as free or paid members, to trade business opportunities with other business advertisers on the same system. Members can send any promotional materials as long as it conforms with the safelist administrator guidelines. The guidelines are standard prohibitions of specific content that cannot be shared or exchanged with other members in accordance with FTC stipulations. They must be honest and lawful business opportunities that anyone can become a member of and start making money with.

There is a lot of misinformation online about safelists, particularly from people who do not know much about them, or have participating in low quality ones. Safelists are a form of email marketing and advertising where all participating members have agreed to receive each other’s messages. There are different types of safelists that members can become a part of, depending on their level of marketing knowledge.

How do Safelists work?
There are different kinds of safelists and each of them work slightly differently. The owner of a safelist operates this system and allows people to join as members. When they join, their email address and contact details are added to the system’s mailing address. No member will ever get to see the email addresses of the other members as only the owner of the safelist has access to them.This maintains the privacy of all the members involved.

Each member will receive their own unique username and password to enter the site each time they wish to log in. Different levels of membership are usually offered to the member which will regulate the amount of advertising they can do on the system. For example, if you opted for the free membership your email advertisements might be sent to 500 recipients only, whereas if you are a paid member you would be able to send your advertisement out to 10, 000 recipients. It stands to reason the large pool of individuals that see your ad, the better chance you have of turning them into your business prospects.

The logic or theory behind the safelist system is that everybody on the system is looking for something beneficial to make money. Since everybody is in the same industry niche, it can become very powerful as some businesses are more attractive to join than others.

What Affiliates Should Know About Safelists
As everybody on these safelists have pretty much the same interest as you, it’s important that as business owner you construct your own emails. Some safelist programs allow free members to send a few thousand emails over the space of a few days so it’s important that your emails have great content advertising in them as your market in relatively small in comparison to the paid members. Make your account … count!

Affiliates should also be careful that they select the right safelists to join. There are many safelists that talk a great game but actually provide a very poor service. You need to find a decent reputable one where you can get a great return on your time investment. Do a search for the top ten safelists and you will see the most popular ones that are being used. These tend to be reputable but do check out the site before joining and do some research on them if you aren’t sure. You can check out http://solo-ad-marketing.com/3000-solo-ads/Top-100-Safelists.html to get an idea of the top ones being used by savvy safelisters!

Are Safelists Really Helpful For Affiliates?
Affiliates can definitely benefit from becoming safelist members. However, it’s necessary that they learn how to use them effectively before handing over any money. There is plenty of information online about safelists and how to use them effectively. One of the advantages is some are free to join to experiment. You can learn their system and really become proficient before you decide to take it serious and become a paid member. Thus, increasing your message broadcasting capabilities and ultimate chance of viral advertising benefits.

Don’t forget safelists are online marketing tools . Like any other tool, the better you are at it, the better your results and profit potential. Safelists are a great marketing tool, but for Affiliates, it’s not beneficial to solely rely on them as your only marketing strategy. Safelists should be employed in conjunction with other marketing methods to really get the best out of your online business experience. What they will do is , give you an enormous amount of leads. The quality of your follow-up will depend on if they become your referral or just a passive customer.

(SMS) Mobile Marketing:Build Your Business leads

What is SMS Mobile Marketing?
There are about 6.8 billion people on the planet and approximately 4.5 billion of them have a mobile or cellular phone. Mobile marketing allows your business to directly advertise to your customers via their mobile or cell device. Mobile SMS (Short Message Service) marketing provides a new opportunity to reach your customers directly. It can increase the revenue of your business and help to build your brand by enhancing its perception in the marketplace. Your business will stand out and your relationship with your customers now has a new communication channel: Text messaging!

SMS mobile marketing is highly personalized, interactive and makes an immediate impact. When used to complement your service or other promotions, SMS marketing has been proven to be very effective and will generate increased sales for your business.

Why Marketers Love Cell Phone Marketing
  • Inexpensive - SMS Marketing can reach large quantities of people at a very low cost.
  • Response Rates - Up to 15% of recipients respond to the marketing messages.
  • Recall Rates - Up to 75% of recall rates means that recipients remember the message clearly, which increases response rates.
  • Strong ROI - There is a tremendous Return on Investment with SMS Marketing.
  • Effortless - With the right service, Mobile Marketing is effortless and very rewarding.

  • Mobile Marketing Reaches Into Our Personal Lives
  • Immediate - Marketers are placing their brand in the hands of their customers or target audience.
  • 2-Way - Easy communication is achieved as it creates an easy dialogue opportunity, directly with the customer.
  • Targeted - Can be tailored to target specific demographics (age, sex, location, etc.)
  • Effective - Acquires more business for less outgoing resources such as time and money.
  • Cross Media - Mobile messaging can be integrated with other forms of media.
  • Viral - Customers can instantly forward and share your message with others. Depending on the service you use, you can send a text at a fraction of the cost of traditional media. According to industry statistics an average of 94% of SMS messages are read. Mobile Marketing is a unique way to build your brand and cultivate relationships. Mobile Marketing is fast and easy and because of the regulations surrounding the industry, is largely spam free.

  • The Power of SMS Marketing Campaigns
    This is a campaign where you actively engage in collecting mobile phone numbers using a keyword sent to a short code, which adds the customer's number to your messaging platform database. Once the numbers are collected, you can then prepare a special promotion or special offer update and send a mass message to potential repeat customers. Customer's phone numbers can be collected easily, either through online survey sites, opt-in forms or offline, using customer loyalty forms, raffles and draws, etc. This is how easy it is! It is however, very important that the customer is aware that their number is being collected and being used for future communications and that they are given the opportunity to opt-out at any stage they feel comfortable. Customer must volunteer and authorize their number; otherwise companies can face huge fines.

    Short Codes Make Business Building Easy
    Short codes are special shortened phone numbers that your customer can use to engage and interact with you. They are typically 5 or 6 digits in length. They are recognized globally, by wireless carriers, so it doesn't matter where in the world you live. Short codes allow customers to opt-in to the marketing database of a particular business. These short codes can be placed on websites, offline advertising, etc. When a customer sees it and is interested in receiving a benefit or value from the company's communications, it 'subscribes' using this code. Customers are always given the option to 'opt-out' whenever they wish. This is to comply with permission based retail legislation.

    Effective SMS Mobile Marketing Example
    This particular ad was for an online DVD store.
    "Get a 15% discount on your next purchase by joining our VIP Club! Simply text DVD to short number 3245 and get a special 15% off coupon that should be inserted into the next purchase order form. You will receive valuable information about our latest releases and exclusive offers on your mobile screen."
    (Notice the short code in red)
    Note: Don't send any text to that number it is just used as an example

    Marketing Solution:Classified Ads Aids

    What are Classified Ads?
    Classified ads are short and to the point commercial advertisements that are designed to generate interest in your product or service. They can be used both online and offline. You are familiar with the classified section in newspapers, magazines and other printed materials offline. Classified ads work exactly the same way online. They are structured very similarly; you write a catchy headline, write a product or service description and post some contact details so prospects can contact you.

    Offline classified ads will direct prospects to a phone number or provide a mailing address whereas online classified ads will contain your website link and/or email address. Take a look at your local newspapers and check out the 'Classifieds' section usually located towards the end of the publication. The structure is the same although the lengths and size of the ads may vary. Offline classified ads can be very expensive. So why do people advertise online? Simple: because it's free for the most part!

    There are literally thousands of free websites on the Internet that will allow you to post your classified ad for free. All you have to do is search for 'Free Classified Ads' in Google and many sites will come up. You can even do a country search and select what country you wish to place your advertisements in.

    Why Online Marketers Everywhere Love Classified Ads 

  • Free - Free classified ad sites will allow you to sell your product or service without spending a dime. Why pay for something when you can get it for free?
  • Traffic - If you have a website, then adding your web address to your classified ad will encourage your prospects to visit your site and see your full range of what you have to offer.
  • Time - Placing classified ads offline is very time consuming. You have to get it approved, pay the fee and wait for the publication to come out before anybody sees your ad. Online is instant!
  • Easy - Most of the online classified ad sites are very easy to navigate and completely browser friendly.
  • Limitless - Advertising online using classified ads exposes you and your brand to a global marketplace and does not confine you to a costly small region like offline advertising does. There are hundreds of millions of people online and some of them are looking for what you offer! Your potential sales are huge!

  • What Do Great Classified Ads Look Like?
    When you are writing classified ads you must be able to grab the reader’s attention long enough to get your message across. This is entirely your responsibility and with some practice you can be very good at it. A well-written classified ad will grab attention immediately, establish interest, create a desire and will move a person to action. All this should be done in less than 15 words or so for short ads and 50 words for long ones. Writing engaging classified ads essentially is an art form but it can be learned by almost anyone so don't be discouraged; get exited! When writing classified ads the simplest way is to use the A.I.D.A. principle. It stands for:

    A = Attention: Grab your readers attention in a way that will make them stop and read.
    I = Interest: Create a sense of curiosity, appeal or potential benefit to the reader.
    D = Desire: Get the reader to want or desire what you are offering: create a longing.
    A = Action: Guide your readers to take action, click on your link, read your article, etc.

    Depending on the classified ad site you want to use, you can add colorful graphics banners and logos to spruce up your ad, but make sure to keep it all relative. Ensure that the ad reflects the image and the image reflects the ad.
      You may be interested in other online approved advertising sponsorship.Just click here

    How Email Marketing Can Explode Your Business

    What is Email Marketing
    Email Marketing is simply using email in your marketing communications. Every email you ever send to a prospect, customer or affiliate can be classed as email marketing. Businesses can send promotional emails and marketing messages of all kinds to try and acquire new customers or persuade their existing customers to purchase their new product or service.

    Why Marketers Love Electronic Communication
    Many businesses have huge databases of email addresses that they contact on a regular basis. Customers for the most part welcome value packed communications because there is something in it for them. This is why email marketing campaigns need to be well managed and presented. Email Marketing has many benefits and they are as follows:

    • Low Cost – Cheaper than traditional marketing communications such as direct mail and offline advertising.
    • Speed – Email Marketing is instant. No need to wait for mail delivery and waste money on postage. With Email Marketing, one click and your materials are instantly delivered.
    • Easy – Email Marketing is easy both for you and your list. All it takes is to open your email.
    • Personalized – Through the use of 'Autoresponders' (Automated Email Marketing Software) Emails can be tailored to suit particular people or groups of customers.
    • Viral Effect – Email can be easily and instantly shared by forwarding to other contacts in your address book at the touch of a button.

    Maximize Your Relationships with Your Customers
    Direct Email: Involves the 'Direct' sending of a promotional email in the form of a special offer for example. Businesses usually do this when they have acquired a list of customers or prospects to communicate with. There are companies that sell email addresses acquired through survey systems nationally or internationally. These databases of information can be very effective if they are selected carefully and match your business products or services.

    Retention Email: Are emails sent to retain existing customer or affiliates bases. They can be in the form of newsletters or new product developments or upgrades. The object of this kind of email is to develop long-term relationships and build trust. Retention emails usually provide great value to their recipients.

    The Money is in the List!- That's the Truth!
    Building your email list is perhaps the most essential component for anyone looking to engage in email marketing. After all, if you have no list of subscribers or email address contacts, it doesn't matter how good your message is. Most businesses may already have acquired the contact information of their customers or prospects after surveys and purchases; however, even if you do, you will need a way to contact them regularly and do it in bulk rather than one by one.

    'Auto-Responders' as already mentioned above are the way to do that. In fact even if you have no permission based email address list, the use and power of an Auto-Responder is huge. There are many free and paid Auto-Responder providers online that you can choose from.

    Once you learn how to use your provider’s system it's easy to proceed with communicating with your audience. If you already have your email address list you can simply upload it into the system and it will store it and integrate them into all your selected outgoing messages. However if you do not have a list compiled, you can use their 'Contact Form' to place on your Blog or website to capture people's information. Building a list will depend on how your present yourself to the marketplace and what you offer in exchange for their private email address.

    Learn the Tools of the Trade
    Writing professional and engaging emails is a skill in itself. When writing for a business, one needs to understand the audience they are writing to and the message he or she is trying to deliver. They need to see both sides of the message; from the point of view of the reader as well as the business. All marketing emails should provide an element of trust, respect, transparency, relationship building and value through special offers, discounts and new opportunities etc.

    Keep Your Name Good and Your Business Will Take off!
    Responsible email marketing is based on the idea of permission from the recipients. The one thing that is frowned upon in the Internet Marketing Business Community is unauthorized email communications. This can have a very damaging effect on your business and overall name in the industry. Essentially you need the permission of the person you are attempting to commercially communicate with; otherwise it's considered as Spam.

    If you want to build large teams, organizations and businesses you need to respect the privacy and integrity of other people. Having their permission at the point of sale of your product or service to communicate with them removes any negative effects of future communications.